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Learning Outcomes:

Following completion of this course, delegates will have an improved understanding of the following:

1. The future vision of your business – setting the long-term direction.

2. How to develop new financial structures for your business to be more financially effective, efficient, and profitable.

3. How to explore new marketing initiatives in your business, within your existing budget framework to improve new patient flow to your practice.

4. To investigate modern HR management strategies and tactics to build the best possible dental practice team.

5. How to begin to organise a proper sales system within your practice to ensure that only the minimum amount of contacts who would like to come to engage for treatment and care are lost.

6. How to plan strategically over a year (or three years) to see constant improvement in your business.

7. To investigate leadership concepts to allow you to examine and interrogate your own leadership styles.

Key Features:

1. Nine projects are to be completed ensuring you exit the course with the tools and frameworks to move your business forward.

2. An exceptional faculty from a variety of disciplines, led by Colin Campbell. Colin is an Implant Surgeon and senior ITI Fellow who has developed a dental practice in Nottingham into a £5 million turnover business with 55 staff members.

3. The course builds a tribe environment and belonging for you to discuss concepts and ideas.

4. A digital course that creates a flexible learning experience enabling you to work this around your clinical time

5. Online discussion group for the life of the course for all members to discuss and share projects in addition to sharing knowledge and skills.

6. You will be provided templates and examples to help you through the process and the completion of the projects.

 

Speakers:

 

Colin Campbell

BDS FDS RCS (Ed)

Director & Specialist in Oral Surgery

GDC No: 70058

Colin has been a dentist for almost 30 years and has been involved with the ITI for 25 years and he’s been a business owner and director for 15 years.

Clinically, Colin has placed over 6000 dental implants and provided thousands of lectures to educate colleagues in implant dentistry and other clinical matters. He has also worked extensively as a medical-legal expert witness.

In the past 15 years, Colin has set up three separate dental businesses as start-ups, building one business to success and then selling and developing two further businesses, one as The Campbell Clinic, a clinical specialist dental practice and the second, The Campbell Academy, a clinical education business.

During this time, these businesses have grown over 20 times and Colin has lectured extensively on matters related to dental business, leadership and entrepreneurship.

Colin is a fellow of the Royal College of Surgeons of Edinburgh, a senior fellow of the ITI and a fellow of the College of General Dentistry (UK).

Colin lives with his wife and three children.

Colin Campbell

Hayley Brown

Managing Director of The Campbell Clinic

Hayley Brown is a qualified dental nurse who has worked side by side with Colin since she was a trainee in 2006 (17 years).

She moved to work at The Campbell Clinic in 2009 to become the senior dental implant nurse and quickly became the practice manager and ultimately the managing director/CEO of The Campbell Clinic Group.

Hayley now oversees the strategic direction of a business which turns over £5 million per year with 55 staff and is expected to double in the next five years.

Much of the success of The Campbell Clinic Group over the past 10 years has been due to the exceptional management and leadership of Hayley Brown.

Hayley’s areas of expertise include human asset management (human resources), operational management and direction, and financial management and direction.

Hayley has completed level seven (masters) education in management and business.

She lives in Nottingham with her husband and two young children.

The Faculty | Hayley Brown

Tom Reason

Education & Marketing Director

Tom graduated with his first degree in history from the University of East Anglia and moved to work in recruitment in London, the financial centre of London’s financial markets.

After leaving this position, Tom agreed to take up a position with Colin in a start-up business to develop The Campbell Academy in 2015 from its early stages.

From that time, Tom has progressed to become the director of The Campbell Academy and the Education and Marketing Director of The Campbell Clinic Group and has secured a First-Class Honours in Digital Marketing with Nottingham Trent.

Tom is an expert in digital dental marketing having been responsible for leading a team of five people to provide all aspects of digital and non-digital marketing for The Campbell Clinic and Campbell Academy.

Tom has now lectured extensively to different dental professionals to assist them in their marketing strategies and works closely with some of The Campbell Clinic’s commercial partners in helping them with their overall marketing strategies and implementation.

Tom lives in Nottingham with his partner and his dog.

Tom Reason - Marketing Director - The Campbell Clinic Limited | LinkedIn

Alex Jones

BSc (Hons) BDS (Sheff)

Clinical Director

GDC No: 76127

 

Alex is a successful entrepreneur and business owner who first graduated as a science graduate from the University of Sheffield in England.

He went on to study dentistry and then to open several dental practices and build a group of two dental practices which he successfully sold to a DSO (dental service organisation) in 2022.

Alex is a hugely skilled clinician in surgery and restorative, has placed and restored thousands of dental implants, and is a particular expert in immediate full arch loading.

Alex gained tremendous experience in the setting up development and ultimate sale of the dental businesses he was part of and joined The Campbell Clinic team as clinical director in 2023.

Alex’s area of expertise is overall business development, operations, finances and strategic direction of businesses together with understanding the overall value of setting up a business and the value of the business moving forwards.

Alex lives in Sheffield with his wife and his three children.

Course Structure

Module 1 – Introduction and Live Webinar

Module 2 – Vision Setting

Module 3 – Finance

Module 4 –  Marketing

Module 5 – Sales

Module 6 – HR

Module 7 –  Leadership

Module 8 – Strategy

Module 9 – Business Plan

Module 10 – Course Close and Live Webinar

Dates

28th October 2024

4th November 2024

7th November 2024

14th November 2024

18th November 2024

21st November 2024

25th November 2024

28th November2024

2nd December 2024

9th December 2024

Program Fees

ITI Member: £1,590 Non-member: £1,900

Not an ITI Member yet? Join the ITI to broaden your implant dentistry horizons and enjoy many professional benefits.

Register for the course Now

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Colin Campbell, Hayley Brown, Tom Reason, Alex Jones

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